inland revenue online shopping survey of university students study

While many options for analysis is currently no suitable test statistic for the difference between the options is significant, but it can still be seen from the data in the table: the categories of items students are mainly clothes, books, audio-visual products, digital products, test data and multimedia courses, virtual product five categories. Among them, clothing is the largest number of college students to purchase items online, followed by books audio and video products.
That best meet the psychological needs is a great self-selectivity (74.5%), fresh curiosity (38.7%), interesting (33%), sleek personality (30.2%). Extremely selective in boys and girls are online to meet the psychological needs of the largest boys came in second place was interesting psychological needs of girls are fresh and curious.
0 INTRODUCTION http://shop36623078.taobao.com/
The main purpose is to meet by the college students learning and living needs (43.4%) and fun (30.2%). The purpose of university students and gender independence of the relationship between chi-square test, the purpose of the gender difference was not significant.
[5] Zhang Fenglin, Chen Bin. Students Consumption Survey and Analysis of [J]. Nanhua University .2003.4 (4): 98.
     China's net import regulations on college students has reached the age number of 49.3%. Overall, college students computer literacy levels and higher than other peers, and ideology are more avant-garde, which can easily participate. In college students living and learning to facilitate the same time, also produced a number of problems affecting their learning and life, and even lead to some disputes. Therefore, it is necessary to conduct research on college students.
4.1 to enhance consumer education and guidance of university students according to the results of this study, the majority of students (accounting for 68.5% of those surveyed) had behavior, indicating that groups of university students is a widespread phenomenon. However, the consumer mentality of students still not mature enough, some people alone fresh and curious and interesting, so that there exists the phenomenon of mindless consumption. In response, colleges and universities should carry out consumer education, set the import customs tariff on consumer knowledge, lectures, and guide students to form a correct view of the consumer. Students concerned about the consumption situation, grasp the consumer psychology and behavior-oriented college students and train them to establish their psychological health, consumer spending and reasonable view of consumer behavior to guide them correctly, they become "Two Courses" teaching important subject. [7] to play a positive role of community college students, through a wealth of activities to understand the ideological trends of university students and problems, to strengthen exchanges, promote a healthy and progressive culture of consumption. Strengthening the mass media give positive guidance, call upon the cultural sector in the mass media consumption, targeted to college students, publicity and education. Parents in the family education, attention should be paid to the children's consumption of education, reasonable control of their children's consumption of sources, to correct their children's consumption of inappropriate behavior, helping women to form sub-import customs duties correctly about money and consumer outlook.
[3] Chun-Li Wang. Consumer Psychology [M]. Beijing, Capital University of Economics Press, .2006:64 ~ 65.143.
4.3 Students should enhance their own self-education students should strengthen self-education, establish a correct and reasonable consumer mindset, straightened consumer attitudes. By analyzing the awareness of their consumer demand and consumer psychology, need to make purchasing decisions based on its own to avoid mindless consumption induced by the adverse business or herd impulse spending. To learn more about the advantages of both, but also on security issues have sufficient knowledge. Identify legitimate Web site to learn the knowledge, take the initiative to enhance the safety of consumer awareness and legal awareness. Transaction, alert and protect the personal information, such as import duty customs identity card number and bank card password.
Key words: college students and psychological needs security
2.1 Students types
3.3 Students discuss the purpose of the purpose of college students, the working life need to account for the largest share and enjoy the fun of online shopping ranked second. First of all, to meet the purchasing needs of students. Learned through the interviews, students are selected according to their needs to buy goods, low prices are an important aspect to consider. For the sellers, because there is no inventory to sell on-line pressure, operating low cost, scale of operation without space constraints and so on, these advantages may allow import customs clearance of goods by selling low-priced. [5] or purely affordable for consumers in terms of college students is an absolute temptation, so they tend to be elected to the online satisfactory goods. Secondly, greater than the traditional initiative and free choice of the space, the process is an active recreation, leisure and relaxation process. [6] online goods information update is informative and fast, students can learn on the site the most complete information on the latest products, active filtering, freedom of choice. For the purposes of this is very important to college students, which is become the trend of the charm and fun. [5] boys and girls in purposes there is no significant difference may be due to both male and female students, the majority of consumers, import export customs are mostly well-off financially, so the main purpose is to meet the needs of life and learning-based.
3.1 Students discuss the variety of characteristics of online students to purchase up to the commodities are clothing, books, audio-visual products, digital products, the examination of information multimedia courses, virtual. This is with the China Internet Network Information Center (CNNIC) surveys of users of the popular on-line purchase of goods and services are books, clothing and shoes, digital audio and video products, cosmetics and personal care products such as some differences. [1] due to many kinds of clothing accessories shoes, style-rich, price concessions, very popular online shopping groups, particularly those with female college students staggering. Little risk of quality books, transportation is more convenient, an inland revenue as there are discounts, but also students of the major items. The purchase of digital products reflect the students learning and entertainment needs of life, and its online is a wide range of information-rich, and the price advantage is more than the physical stores, boys generally prefer the Internet that digital technology products, purchased on-line are very convenient. Net shopping goods, the boys, ranked second is the purchase of digital products, women ranked second in the library audio-visual products, the researchers think this may be a reflection of boys and girls of different hobbies and entertainment. For post-graduate academic mission and goals of the university students, a number of learning programs is they need to buy. Consumer Psychology in accordance with Maslow's hierarchy of needs theory point of view, low-level needs (physiological, security) are met from outside people, senior needs (social, respect, self-realization) from the internal people are met. The latter is the behavior of the real driving force is to produce motivated behavior. import canada customs Overall, the majority of our students to meet the consumer is still in the "low needs" phase, the food and clothing are still major areas of expenditures, but the students due to their own fashion features and independent living needs, they need to be respected , interpersonal, and self-realization, so the real driving force to promote their consumption is "high need" psychological consumption also show a new change of trend chasing. Consumption is in the economic conditions of the material and spiritual products, consumer products, and the traditional economy of consumption compared to a new consumption patterns, have virtual sex, personal, convenience, fashionable. [2] that it can meet the students needs and psychological needs of the purchase, import regulations more in line with vibrant college students, the pursuit of fashion novelty features.
2.2 The psychological needs of university students
[7] Zhou Yan Ling, Lou move into the East. Students consumption surveys and analysis [J]. Mall modern .2008.6:179. Http://shop36623078.taobao.com/
4.2 to carry out safety education in schools through the consumption of theme-based seminars and other forms of identification to legitimate sites, as well as technical means of fraud prevention and education. Some students lack of understanding of laws and regulations, weak legal awareness, for which the relevant departments should strengthen laws and regulations of the education of university students and teach them some means of self-protection, import customs duties This is to prevent and combat crime, strengthen the rights and interests of college students self-protection is useful. The laws and regulations in regard to education, the school may request police cooperation. Who already frustrated by the fraud, and psychology students through the school counseling center for consultation, in order to maintain their mental health.
Boys and girls to buy the most items are clothing, boys second purchases of digital products, accounting for 45% of the number of boys. Girls purchase goods second place is the audio books, accounting for 48.5% of the number of girls.
1.2 Methods used in this survey questionnaire and interviews. SPSS11.0 inland revenue derived from the data using statistical processing software.
2.4 Students secure interviews through interviews that some students had at the beginning of security concerns, including: product quality, service, payment security, with the increase in the number, some students paid insufficient attention to security. Online often involve some personal information, interviews, found that few people concerned about the security of personal information, even for the first time college students and no people are concerned about personal information being used in bad faith issues. Because of its virtual features, easy to produce some disputes, and even have defrauded people out phenomenon. Some college students are off consumer fraud, such as a college 05 girls on the result of an inland revenue has been cheating gullible, 260 yuan. Although she repeatedly and sellers to negotiate, but failed to recoup their losses, but by each other's humiliation.
Boys than girls pay more attention to the psychological needs are fun, girls attach more importance is that it can meet its fresh curiosity, which also reflects the girls and boys of different psychological characteristics.
3.2 With regard to the psychological needs of college students on youth consumers to purchase the following psychological characteristics: the pursuit of fashion, the performance of age; the pursuit of individuality, self-expression; the pursuit of practical, performance maturity; focus on emotional, impulsive. [3] from the survey and interview results, to meet the psychological needs of students, including great self-selective, fresh curiosity, fun taste of inland revenue, stylish personality. As a youth, fashion, personality, and have a higher literacy groups, students focus on self, imaginative, eager to change, like the innovation, taste new things, have a strong curiosity, like the freedom of choice and happiness, they chose Not only is the practical value of commodities, but also to be different, fully embodies the personal style. Therefore, when college students freedom of choice and personal consumption, set a higher demand. [4] precisely to meet the psychological needs of these students. In addition, through interviews also found that college students choose the time of purchase with the increase in the risk of flu rise, inland revenue, especially in some large consumer durable goods (such as computer) to purchase, they will take the initiative through a variety of possible ways to access and commodity-related The information and conduct analysis and comparison, to derive the psychological sense of balance to mitigate risk and enhance product trust and psychological satisfaction. The university student is a wealth of information through the acquisition of goods to satisfy this psychological need.
2 Results and analysis
[4] Zu-yuan, CHEN Xiao-qiang. Development of the students behavior [J]. Suzhou Urban Construction and Environmental Protection Institute .2001.3:59.
4 recommendations
[6] Wang Lili. Inland revenue consumer psychology and marketing strategies [J]. Cooperative economic and technological .2007.3:15.
Abstract: Students conduct a survey found that: students with clothing, books, audio-visual products, digital products, examination data and multimedia courses, virtual goods mainly college students primarily for self-selectivity, fresh curiosity, fashion personality, fun, etc. psychological needs. Risk awareness among college students, when there is not strong, self-protection measures fewer problems.
References:
1.1 Object random sampling method, a place in Henan Teachers College, conducted a questionnaire survey of college students, a total of 200 questionnaires, 184 usable responses, 162 valid questionnaires, efficiency was 81%.
[2] inland revenue easy to sing. China's consumption of the theoretical and practical studies [D]. Huazhong Normal University .2006:11.
An object and methods
3 Discussion
2.3 Objective To analyze the
[1] Wei Ling. Analysis of consumer behavior in virtual communities [J]. Journal of Hunan College of Finance .2007.23 (107): 74.