because there are a considerable number of people shopping card does not get their own consumption, so he derived from a full-time reselling shopping card, "cattle."
"I bought 5,000", "I buy 20000", "you be? 200,000." This is not a bank business, but the card-issuing companies in Shouka.
Beijing businesses an insiders, in some large scale, is currently shopping card spending has accounted for 30% of overall sales.
100 1,000 yuan shopping card, is 10 million in sales. In order to impress big clients, more objective source of tourists attracted many businesses take the initiative to give a "Fandian" offer.
Lao Xiao told reporters that in order to face value of 1,000 yuan, for example, popular shopping card, starts at 94 fold, 95 fold, or a large amount of regular customers, then, but also an extra something; while that is not selling, give 92 fold, 93 fold that's pretty good. This reporter has learned, reselling, the amount of 1,000 yuan a shopping card, will receive about 20 yuan in profit.
Ecological chain of business
Yesterday afternoon, reporters in order to give units will handle 200 thousand yuan shopping card name, visited several near Xidan. A receptionist told reporters, "Fandian" generally not in cash, but use the same shopping card in the form of "specific discount rate, to how to write chinese numbers when the talks face determined." When a reporter asked, tentatively, "Fandian" is to the unit or individual, the reception staff readily said, "Who do we give Who cards." While in another, is responsible for Group buy business, young man told reporters that 20 million Office of card volume, discount amount at least 99 fold. 1 to industry sources, the supermarket margins low, so Fandian also low, only 0.1%, the relative would be higher, and sometimes even to 3%.
According to a press survey, Beijing shopping card market broadly divided into two categories: one category is the truth, as SOGO cards, department store cards too jun, New World Department Store cards, Wumart card business name printed on a special shopping card, only in the font in use; there is a category, such as funding and the letter issued by Beijing business services group Universal Score Card (Jane how to write chinese alphabets, said business card), Yu Fu Industrial Investment Co., Ltd. introduced "Foca" and Beijing in the integrity and the company issue "in China card" in the department stores, supermarkets, restaurants and a number of general-purpose commercial enterprises.
Investment in the Financial Street Plaza, Block B, every New Year period, particularly the more visitors here even know that the security door, mostly to the 8-layer card issuer's "capital and trust" company. This morning, reporters in the company to see a few windows before they Shouka Department of rows with people, pay cash or check, and then receive the card. Staff said the busiest time is the Spring Festival, conducted business people stood outside the house is full.
Ecological chain of cattle
In the business how to write chinese alphabets experts, the sale of shopping card, and then count 1% to 3% of the fee, will allow card issuers to obtain a large number of business cash flow, these funds actually became the card issuing company's "zero-interest-bearing loan ", even as demand deposits, interest, every year for the card issuing companies to bring hundreds of thousands or even hundreds of million in profit.
Another source said, according to central bank head office April 17 issued Notice No. 7 this year, the current regional central bank branches are thoroughly engaged in non-financial institutions to pay business situation. The industry to determine the central bank is likely promulgated laws and regulations, those similar to the banks how to write chinese numbers business sector was formally included under its jurisdiction. (Xinhua Yang Bin Ying-Ying Zhao)
Resold a thousand card profit 20 yuan
"Card Shop" busy like a bank
Selected commodities at the supermarket, Ms. Dou toward store cashier, from the wallet out of a card handed out, this is the unit value of 200 yuan issued the card ... ... now in Beijing's major consumer sites can often be seen shopping card holders spending customers, in addition to "financing and the letter" Such a professional card companies, and many well-known companies such as Wangfujing Department Store commercial super, the Friends of the New World, Parkson, SOGO, the Pacific, Cuiwei, contemporary, Carrefour, Wal-Mart Ma, chinese words Wumart, supermarkets, hair ... ... are issuing their own shopping card.
Purchase of 10 huancane may Fandian 1000
To get the equivalent of "zero-interest-bearing loan"
"Issuing the biggest advantage is that shopping cards do not sell goods, money back first," one person told reporters.
A small shopping card, involving card issuers, merchants, consumers and even spawned a group of specialized in reselling shopping card to earn a living, "cattle." Charge card issuers to obtain large sums of money at the same time can control; businesses can not only advance cash flow, but also through Cary's "dead money" profit; cattle also "a close a sale," the Inter-profits ... ... learn how to write chinese has become a firmly tied by the interests of the "ecological chain."
According to a press release to incomplete statistics, up to now, prepaid products (not including communications, transportation) market reached 300 billion yuan. To "employee benefits" and "because of the commune to pay" demand the amount of sales of cards throughout the shopping card market has accounted for 70% to 80%. But the relevant law enforcement agencies to monitor pre-paid consumption, in addition to release to remind consumers, there is no more practical regulatory measures. (Bembo Comments: 2009 welfare card and gift cards, according to the person in the industry is nearly 500 billion market Oh, different opinions! Hehe)
how to write chinese alphabets ecological chain of the phenomenon of
Chang'an in front of an "ox" skull-bone in the hands of a bunch of cards, told reporters that "business card best shot." Senior cattle Laoxiao (a pseudonym) said, compared with some restrictions on consumer shopping cards, common cards and popular shopping cards more popular, selling price much higher. Lao Xiao to reporters listed several categories: Lufthansa, Jun too, Xidan mobile, commercial pass, Wumart ... ... cattle favorite, "how much how much."
Renmin University of China School of Business Professor Huang Guoxiong also noted that the cards help to stimulate consumer spending, businesses can lock loyal users, but learn how to write chinese consumer card caused by the negative issues, such as spending public funds, companies took the opportunity to tax evasion and other related departments should also be to strengthen regulation.
Experts suggest that
According to insiders, is currently as "capital and letters" and other major card-issuing institutions have in the bank for the record, on a regular basis to report its financial position.
In a large financial sector, the reporter observed 10 minutes, hit three allocated to buy card customers. "The main unit of the payment of benefits to, or gifts." Staff member told reporters.
Eco-Chain Group buy
Consumer Association legal counsel, the Beijing Huijia Law lawyer Qiu Baochang things are told reporters that there is no clear-cut because of the current regulatory body, the qualification card issuers are not strictly how to write chinese character assessment criteria, once the business Xiekuan escape or go bankrupt, consumers In the prepaid card on the money, it's very easy to "evaporate."
Shopping card should be included in the financial management system
In order to buy a card for the unit's name, call the Office of card agencies, and more than supermarkets, staff have made it clear that, shopping, value is the amount of self-customization, you can be invoiced upon request. A conservative estimate, according to the industry, the existing shopping card market capacity has reached billions of dollars.
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