follow-up actions
compact, able to achieve fast dynamic sales;
In the Distribution of everyone should be conscientious, to learn how to keep records, polished case, and to apply these cases to the next Distribution work, if you really can not find the case, then good, you would prepare a story?
For the end-boss for a new product are most concerned about the problem is not profits, but the security, in fact, during the ad for the new market in terms of end-boss is in addressing security issues, for a people, a blueprint for the future is bright OK did before the advent of the best things, and successful case is a beautiful blueprint for the most favorable evidence.
Distribution formulation of goals, decomposition, distribution arrangements of the Scheme;
Distribution is not just a matter salesman, but it is something dealers, dealer network, customer intelligence, relationships, and so on to give a tremendous benefit to the work of Distribution.
Distribution incentives and incentive measures to ensure the team will not deviate from the goal, of course, Distribution is more important in team motivation and praise!
Distribution related tools arrangements: vehicles, all kinds of publicity, promotional materials, whether in place?
Distribution no follow-up action after the follow-up, affecting the dynamic sales terminals allow the market to become a half-cooked rice;
" restaurant menu tale of "Children of the Distribution rules are as follows. Dianmianjiege, face wide enough to the point good enough;
Fast, concentrated, massive, so that the market experienced a strong trend, distribution is itself a product promotion;
Distribution positive, Distribution good effect, giving team branded a shot in the arm.
Distribution Rule 7: Business description method
In fact, in life there are many such examples, let us think about insurance, and fortune-telling was how to get the first deal?
The success on the Distribution, always revolved around the interests and customers love these two indicators, assuming that we can not change the benefits, best restaurant guide the improvement of the situation on the customer What can we do?
Many businesses will be printed every year a large number of calendars sent to distributors and end customers, but how to maximize the effect of sending calendar is a lot of stress, and whether the calendar sent to existing customers, deepen customer relationships feelings, or to the grounds of the first development of Customers, after all, is possible enough Distribution points have a greater sales, I recall that a salesman is to calendar information as a scarce goods, and thus has developed a number of previous purchase of the network does not really apply to maximize the promotional policy .
Distribution of market timing errors, such as short season of the market conditions do not, can not achieve the purpose of Distribution and follow-up action;
Distribution intensity of restaurant menus for the first time is too large, affecting the enthusiasm of the terminal secondary purchase, resulting in one dead Distribution;
Distribution Rule 1: Distribution of work to prepare pre-
Distribution Rule 5: channels, leveraging
Distribution is not a simple delivery, for the Distribution, we must ensure its efficiency and success rate, good preparation makes Distribution of efficient and effective manner, so we must do the following few things:
Spot cash rate;
In fact, the profit is not the product did not know, better than not know, one more than startle, the terminal board the old best restaurants include not only the profits of the sale of their surplus products, but also product-related preferential policies, promotions, etc., but learn to improve their lower margin products, competing goods, the method of calculating profit margins, but also through the comparison of the two sides return to win the boss's purchase terminal.
I remember when a case of beer to do: it was a county in Henan province Distribution, in order to know the market and ensure the smooth progress of Distribution, Distribution ago, I asked the salesman to the end of the channel network is responsible for no less than twice visit, visiting mainly through the terminal with chat, chat about their experience with the store, and talk shop owner concerns, listening to the owner's advice, products listed on this best chinese restaurant, etc., in the case several times, the salesman with the terminal to establish a preliminary kind relationship, at least one Lianshu mixed, but the attitude of each terminal have a basic understanding of, distribution will be targeted later in the product market Distribution, the Distribution Rate for the first time can be up to 80%, indicating that customers love Distribution is indeed very important relationship.
There is no interest in the composition of a brand inside the system, each link has a market share advantage, learn to avoid weaknesses, by calculating how to say you are justified!
Market as a whole and terminal outlets are familiar with the situation;
Everyone's heart in a more or less have a sense of honor.
best restaurant menu Distribution Rule 3: Distribution in the promotion policy, the use of
In the Distribution of the negotiations, the success stories often help us solve many problems, product safety assurance is this product is not being accepted by the other end, is not selling, if we are to end-boss into the boss about the number of goods, Western companies also entered the number of goods, and that the terminal would enhance the confidence of the boss, distribution of work also carried out in a smooth point.
First, we take a look at the failure of eight kinds of Distribution and ideals of the concentrated expression of the results in the Distribution:
Distribution desired results
Similarly, promotion policies, explain the different angles will produce different effects, and for flexibility in negotiation skills mastered the sales staff for the restaurant guide, promotion policy used properly there would be the maximum output, is also true for the Distribution.
Distribution of the surface is not enough wide, total market sales of small and even a standstill;
Distribution of failure for the performance and ideal Distribution results, we certainly hope that the results are the distribution is expected in the ideal, but more important is to avoid the failure of the performance of the Distribution. Here the work of summing up many years of experience, Distribution of the 15 rules to share with you!
Maybe we should change their ways of thinking and salesman Distribution is not just the product sold, more importantly, to give the terminal boss brought profits to the end-boss describes the business, even in well-off situation, based on the salesman can give the terminal best italian restaurant owners to bring the proposal to upgrade operations.
Distribution Rule 4: Comparison of Success Stories
In some cases, we will find that the terminal can not be overcome salesman outlets, while the dealer just delivered cigarettes, Needless to say, then the problem can be resolved, such a good resources, how do we use? Not only use, but used to the extreme, dealer networks, relationship has always been to borrow the resources of manufacturers, but also a standard factory option dealers, then Distribution fall within the ambit of work must also be the responsibility of distributors, channels leveraging used more fully, indicating the cooperation of both restaurant menus smoother and win.
Everyone has a certain degree of aggressiveness, competition psychology.
Distribution to reduce the difficulty of implementing consignment system, causing a large number of products unmarketable product quietly death is inevitable;
Distribution Rule 8: The internal competition to create
In fact, sometimes the terminal owner is not clear whether he's future earnings, how it had calculated the profit for each product, then we have done is to help end the boss this account be considered clear enough for him to see the profits come from.
A large number of invalid Distribution outlets, high-active customers is relatively small, fixed terminal pin;
Off-season to complete the Distribution;
Front of dragging on too long, the team morale, loss of market rhythm control.
restaurant menus Distribution team formation, training, morale and improve;
For the salesman, the best way to open the passenger and the situation is to have a common language with the end boss, in fact, sometimes the terminal boss does not care about what products sell, they are most concerned about is their business, but also concerned about how much money.
What is empathy, what is thinking customer's perspective, what is most concerned about customers, holding to the end boss introduced the idea of business more from the perspective of the terminal owner to consider the problem, I believe the difficulty of the work of Distribution will reduce the number.
Distribution concentrated expression of the failure of eight kinds of
seafood restaurant Distribution Rule 2: Customer relations, foreshadowing the situation
How to create and mobilize such a positive psychology, to develop people's initiative and raise the morale of the team for the Distribution of great benefit, especially for the newcomer, improve motivation and sometimes more important than teaching methods.
Airborne forceful, on the ground to promote can not keep up, did not form an open space docking, the terminal can not get goods to consumers of excessive thirst, and eventually make the product die;
Distribution Rule 6: The story of profit
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