came back to online shopping market, eBay announced that another growth variables, traditional wedding

was the largest platform came back. August 30, TOM Online announced that together with eBay to create a new trading platform for the localization of the network was officially opened. Along with local businesses Taobao fierce battle, and the second pattern hair edge can bring to market a new variable?
In a sense, the domestic market, the basic is that the two masters showdown with Taobao's rivers and lakes. It seems many people in the industry, after losing Taobao important reason for this is not fully solve the problem of localization, leading to lack of acclimatization. In this regard, the shouting of the new slogan is "an international background, the advantages of localization." TOM grow up in a very short period of time for the domestic new integrated portal, localized experience, not be underestimated. And eBay, as the world's largest platform provider, has also opened up domestic and international channel for the provision of a unique advantage and technical support. From this point of view, this by the new captain at the helm of the new platform, TOM Online will bring some new opportunities.
"This is a phoenix, rise from the ashes of the change." Wang Lei Lei, CEO of the new platform, a lot emotion. Remark behind, refraction is the domestic market of swords and the situation changes. As early as August 1999, two Harvard Business School graduate founded the network in Shanghai, becoming one of the earliest Web sites. To January 2000, the net has been ranked first in the domestic auction site. In June 2003, import tariffs the United States through two shareholder eBay of more than 150 million U.S. dollars to the price of acquisition. In January 2005, eBay breaking 10 million registered users mark, but at the same time, with the rise of local enterprises Taobao, eBay faces enormous challenges, the ultimate market share of eBay's position was first Taobao beyond. In December 2006, eBay and TOM Online co-founded a joint venture company, has also been incorporated.
In addition, user authentication, secure payment, credit rating, it is also carried out a number of upgrades. Previously, trading platform servers outside the province, now deployed in the country, the transaction response time thus increases 2-4 times. This import export duties, the pay for the use of security tools as well as a variety of ways to pay pass certification, trading in more scientific evaluation system.
In fact, this change has began to take shape. It is reported that the new platform in just four months to be completed on the development. Yu Yang, president of Analysys International believes that compared to the international and domestic business cycle, the average years of development, the speed is very fast. It is reported that the new platform on-line beta, the existing eBay platform will have 90 days time for finishing work, is expected to be completely closed by the end of September. EBay will be platform and cross-border transactions in China, the import tax from the platform will operate independently, respectively, to meet Chinese customers in the domestic trade and international trade in different needs. It is reported that in the second half will be a new round of brand promotion and a variety of marketing activities, strengthening the new platform in the user's image.
Opening of the new platform, the ability to promote the domestic market to re-shuffle? The latest report of Analysys International shows that the second quarter of this year, calculated according to turnover in consumer e-commerce market share rankings, the pat network has exceeded the second highest Taobao keep the first. However, Analysys International analyst, said the second quarter, due to the localization of the site and server, the import duties india is in a new platform for the transfer of the old process, the right to carry out normal service had an impact on personal consumption, so that Taobao, and patted net benefit. However, the localization of the third quarter will largely complete the transfer, its market share may be in a new quarter. From the scale, the current pat network still did not meet in the 2006 quarterly average transaction amount of money involved. Therefore, the pat net increase in ranking, mainly because the old should go to the forge conversion phase of the decline in turnover.
From the information released to see, compared to the original eBay platform, the new platform of stability and speed has been improved significantly, page design and transaction process closer to the domestic user's habits.
import export duties comeback on the current market structure will bring is hard to determine what kind of changes. However, it is certain that, whether or Taobao, will pay more attention to in the second game against the user needs to provide better services, which consumers, as well as to enhance the domestic environment as a whole will benefit.